Melanie Hainzer is the CEO and founder of Laetus Media, where she leads with a focus on creativity, collaboration, and results-driven strategies. With years of experience in performance and conversion marketing, Melanie has built a reputation for her thoughtful leadership and ability to adapt to an ever-changing industry.
Before founding Laetus Media, Melanie served as Chief Marketing Officer at Rootz from January 2020 to February 2023. During this time, she oversaw marketing, affiliation, VIP relations, and public relations departments. Her work focused on aligning campaigns with strategic goals, ensuring brand growth even in challenging market conditions. Melanie’s hands-on approach and commitment to excellence helped the company achieve significant milestones.
Beyond her corporate roles, Melanie has been an active voice in the iGaming industry. She has had the honor of speaking at events such as the Gambling Affiliate Summit, Casinobeats Summit, SBC Summit Barcelona, and SiGMA Americas. Sharing insights on topics like affiliate marketing trends and influencer strategies, she has contributed to meaningful discussions that help shape the industry’s future. In 2024, she was humbled to receive the Best Business Woman in Marketing & PR award at Malta’s Best Business Women Awards.
Her newest project, the German Gaming in Excellence Awards, set to launch later this year, reflects her dedication to celebrating achievements and fostering progress within the gaming sector.
Melanie approaches every challenge with enthusiasm and a collaborative mindset. She remains passionate about creating opportunities for growth and innovation while staying grounded in her belief that success is best achieved through teamwork and shared vision.
Email: melanie.veronika.hainzer@gmail.com
Phone: 35679836337
Business Website URL: https://laetusmedia.biz