Ozana Giusca is an Identity Architect™, entrepreneur, international speaker and two-time Amazon bestselling author based in the UK. Originally from Romania and now living in London, she explores a fundamental question: why intelligent, capable, and successful people can know exactly what to do—and still struggle to create the change or results they want.
Her career spans more than three decades across entrepreneurship, investment banking, venture capital, consulting and human transformation. She has contributed to raising more than €180 million for investment projects and has worked with 60,000 entrepreneurs, coaches and business owners internationally across the UK, Europe, the US, Dubai and India. She is a member of the Advisory Board at Bayes Business School in London and has mentored entrepreneurs through both Bayes Business School and Founder Institute.
Today, Ozana’s work focuses on Identity Architecture™ — the invisible internal structure through which we create our experience of life. Her proprietary Precision Identity ReCode™ methodology helps entrepreneurs, leaders and high performers create permanent structural shifts at the identity level, so that change is not only understood intellectually but becomes reflected in how they lead, create, relate and experience life.
Her central premise is simple: human experience is created by internal architecture, not by circumstance. And when the architecture changes, what becomes possible changes with it. Her advice is clear: be open to what you don’t know, be open to receiving information you don’t like — that’s how you get to the next level.
About Identity Architecture™ & Precision Identity ReCode™:
Ozana’s work brings together identity, perception, emotional and nervous-system patterns, energy, strategy and action to explain why two people can face similar circumstances yet create completely different realities. Through Precision Identity ReCode™ she works directly with the internal structures that shape results, enabling lasting change rather than temporary behavioural adjustments.
First Name: Ozana
Last Name: Giusca
Title: Identity Architect™
Email: ozana@bridgeeuropeconsulting.com
LinkedIn: https://www.linkedin.com/in/OzanaGiusca
Website: https://www.ozana.pro
Location: London, United Kingdom
Instagram: @OzanaIdentity
YouTube: @OzanaID
Facebook: OzanaID